O'Reilly losing his audience?

Bill O'Reilly has run afoul of people like Laura Ingraham, who criticize his embrace of terms of the left. I lost interest in him between April and July. I think that he became more interested in his posture as an independent that the truth of his analysis. More than anything, O'Reilly is just a contrarian. Click the July link to an article by VDH on people who float along following the news day, or in O'Reilly's case, opposed to the news day.